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@ChrisMayLA6
Your question also raises the question of how goodwill is calculated and reported. I can't recall an instance of a company's annual report commenting on goodwill, even after their reputation tanked through their own actions.


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Emeritus Prof Christopher May

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@jwi

Yes, I've always thought 'goodwill' is really the residual between that can be valued & the market price.... because 'goodwill' sounds better than 'speculative premium'


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