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First and foremost, the primary people that people use social communication tech is fun and a sense of community.

People aren't signing up to spend so much time online just to put on a stiff collar and fill out a bunch of paperwork.

Socializing is about connection. It's about enjoyment.


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The Spritely Institute

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People need a sense of fun to want to be somewhere.

The most successful social networks became so because people found joy on them, in some way or another.

Joy, fun, entertainment, social value and connection... they're essential. Part of life. Healthy.

We won't succeed without them.



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