Published by Emeritus Prof Christopher May

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Emeritus Prof Christopher May's Post

The idea that a group of the 'great & good' can help the UK engineer an improvement in its 'soft power' seems to me to misunderstand how soft power works.... you don't wield soft power, rather you (global) actions result in soft power when others regard your actions as influential or requiring their adjustment.... so the biggest damage done to the UK's soft power was likely Brexit & no amount of chatting & strategising is going to do much to reverse that!

theguardian.com/uk-news/2025/j


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RolloTreadway

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@ChrisMayLA6 Not just the act of brexit itself, but the years of absolutely appalling behaviour by the Government that went along with it. Leaving the EU was always a bad idea but our international standing was made so, so much worse by the behaviour of a bunch of chancers and clowns. They should not be forgiven.


@RolloTreadway

Yup, agreed (and implicitly included in my remark, well in my mind in any case)

by Emeritus Prof Christopher May ;

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BashStKid

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@ChrisMayLA6 This is indeed bullshit on the ‘trade envoy Prince Andrew’ freebie level.

What they should be doing are a lot more mid-level contacts with China. Not for nonsense trade deals etc, but because few European pols have the faintest idea of what it’s really like.


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Mike Taylor 🦕

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@ChrisMayLA6 s/weird/wield?


@mike

Ha ha, thanks, missed that first thing this morning; thanks for the typo spot! appreciated

by Emeritus Prof Christopher May ;

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Andrew

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@ChrisMayLA6 our greatest display of soft power was in Europe but Brexit saw to that. The second was in the former empire but the commonwealth is looking increasingly irrelevant along with the games.

Brexiters who thought we could compete on our own against the US and China were fools who thought the sun had never set on the British Empire.


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