@mattblaze I happened across news of this a while back when looking for something else for a trip to the UK. Indeed, poorly publicized.
My personal gripe about it is that unwary travelers will show up and be politely asked, "Have you an ETA?" To which they'll respond, "Yes, indeed. Scheduled to arrive at 11:30 tomorrow morning." "No, have you secured an ETA." "Yes, that's what I just said: tomorrow morning." "You need one now before you leave." "Do you mean an ETD?" "No......"
It'll be Abbott and Costello all over again.
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