@MattHatton Yeah it's an issue. When I researched guidebooks for Lonely Planet we tried to throw in boxed texts that encouraged people to explore some less-visited town or region, to try to dissipate the LP effect.
To some degree, encouraging ppl to go to the less-visited places could help overcome overtourism. So many ppl just seem to go where their friends went. After all these years of plugging Eastern Europe, I'm still amazed how many people stick to the west.
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